Why New Movers

According to U.S. Census Data:

  • 1 in 5 Americans moves every year.
  • Over 46% of all Americans moved between 2005 and 2010.

Psychology of a New Mover

Why Target New Movers?

  • New Residents are 5 X more likely to become Repeat Customers!
  • New Residents establish an average of 71 new business relationships in their first few months in a new community.
  • New Residents have not yet formed loyalties to the businesses in their new neighborhood.
  • New Residents spend 60 percent more in their first year of residency than in any other year, an amount that does not include real estate purchases
  • Research shows that new movers are 80 percent more likely to try out new products and businesses during the weeks and months following their relocation.

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