If you run a local business in the lower 48, there’s a steady flow of high-intent customers moving into your trade area every week. They need a dentist, a vet, a gym, a pizza place, a car shop, and a dozen other essentials. At Town Hall Guide, we help you meet those new movers first and often, so you win them before they settle into habits with your competitors.
Key Takeaways
- New movers are a high-intent audience—reach them early in the 90-day window to win first-choice loyalty, backed by stats like 85% using the first vendor that contacts them and 93% redeeming welcome offers.
- Town Hall Guide targets new movers weekly using fresh USPS, utility, and deed data with precise geo options (radius, neighborhood, ZIP) so your message hits households that just arrived.
- The Town Hall Guide Digital Mover program delivers consistent, multi-channel visibility (mail, email, social, IP display) with a proven Week 1, Week 3, Week 6 cadence to turn awareness into visits.
- Use low-friction welcome offers (small gift cards, add-ons, checkups, neighborhood guides) and simple redemption to convert without heavy discounts.
- Track ROI with QR codes, POS/barcode offers, call tracking, and UTMs; expect 5–20% response and higher gift-card redemptions, then scale based on incremental revenue and LTV while honoring opt-outs and frequency caps.
Why New Movers Are A High-Intent Audience
New movers are making decisions fast. They have no established loyalties in their new neighborhood and they’re actively looking for providers. That’s exactly why reaching them early pays off. Research we use in our programs shows a few consistent truths:
- New Movers are 80% more likely to try new businesses and products in the weeks and months after relocating.
- 85% of movers will use the first vendor that contacts them.
- 93% of new movers redeem an offer from a local business that welcomes them to the community.
When we combine those behaviors with weekly outreach, we see a direct lift in first-time visits and repeat business for our partners across the United States.
The 90-Day Purchase Window
The first 90 days after a move is when most buying decisions are made. Utilities, home services, healthcare, auto care, dining, pet care, and fitness are all on the list. If your offer lands in week one and stays visible through weeks three and six, you’re shaping habits while they’re forming. Town Hall Guide builds campaigns around that window for exactly this reason.
Categories With Outsized Lift
Some categories see especially strong results because new movers need them right away:
- Home services: HVAC, plumbing, landscaping, cleaning, security.
- Healthcare: dentists, primary care, urgent care, vision.
- Auto: repair, tires, oil change, detail.
- Retail and dining: grocery, restaurants, coffee, home goods.
- Pets and family: veterinarians, groomers, childcare, tutoring, fitness.
If you serve any of these categories, consistent exposure during the welcome period can lock in recurring revenue early.
How Town Hall Guide’s Weekly Outreach Works
Our approach is simple. We identify the newest households in your trade area and put your message in front of the exact same audience across multiple channels each week. That steady, multi-channel visibility is what turns awareness into visits.
Data Sources And Verification Cadence
We refresh new mover audiences weekly using sources such as USPS change-of-address data, utility connects, real estate and deed filings, and other verified feeds. Fresh data means your dollars go to households that just arrived, not people who moved last year. It also means your message is timely, which is half the battle.
Geographic Targeting And Radius Options
Whether you’re in a dense city or a spread-out suburb, you can target by zip code, neighborhood, or a mile-radius around your location. Many small businesses across the lower 48 pick a core radius for ROI and add nearby zip codes during peak seasons.
Opt-In Welcome Channels (Mailers, Email, Digital)
Town Hall Guide’s “Digital Mover” program reaches the same custom audience across USPS mail, email, social, and IP-based display ads. Hitting multiple channels ensures your welcome offer is seen where people actually pay attention. It also makes tracking easier since responses can be attributed by channel and creative.
Campaign Types That Win With New Movers
New movers respond best to messages that feel like a genuine welcome with a simple, valuable reason to visit now. You don’t need to discount heavily to earn that first try.
Welcome Offers That Convert Without Deep Discounts
- Small-value gift cards or credits that feel like a local welcome.
- Bonus add-ons, free trials, or first-visit extras instead of big percent-off cuts.
- New-home checkups: safety inspections, tune-ups, or seasonal prep services.
- Neighborhood guides that highlight nearby spots and include your offer.
These offers create goodwill and urgency without training customers to wait for the lowest price.
Sequencing: Week 1, Week 3, Week 6
- Week 1: A warm welcome and your primary offer. Make redemption easy.
- Week 3: A reminder with a small twist, like a bonus or limited-time perk.
- Week 6: A last-chance nudge or a thank-you message that encourages a second visit.
This cadence lines up with how households settle in and make decisions during the first two months.
Creative And Message Checklist
- Personalized greeting and a clear, single offer.
- Simple redemption instructions and friendly terms.
- Accurate location, hours, phone, and online booking if available.
- Social proof: a short testimonial or star rating.
- Local touch: mention a nearby landmark or neighborhood name.
Town Hall Guide can help adapt creative to each channel so the message stays consistent and easy to act on.
Setting Budget And Measuring ROI
Budget starts with household volume and channel mix. We’ll help you estimate monthly new movers in your radius, choose channels, and set an offer that fits your margins. From there, it’s all about tracking redemptions and revenue so you can scale up with confidence.
Expected Response And Redemption Benchmarks
Benchmarks vary by category, market, and offer strength, but here’s what we commonly see across our programs:
- Response rates in the range of 5 to 20 percent.
- Gift card style offers often reach 30 percent or higher redemption.
- Higher-ticket services usually see fewer redemptions but larger average tickets.
The key is frequency. Reaching the same new mover household several times in the first 6 to 8 weeks raises total response and repeat visits.
Tracking Methods: QR, POS Codes, Call Tracking
- QR codes that deep link to booking pages or offer landing pages.
- Unique POS or barcode offers that tie back to the campaign.
- Call tracking numbers for phone-driven categories.
- Channel-specific URLs and UTM parameters for digital attribution.
Town Hall Guide consolidates these signals to show which channels and creatives are doing the heavy lifting.
Calculating Incremental Revenue And LTV
To see the real win, compare new mover revenue against campaign cost and any offer value given. Then measure repeat visits over the next 6 to 12 months. Categories like dental, auto service, and pet care often see strong lifetime value because needs are recurring. When you model LTV, it becomes clear why getting there first matters so much.
Implementation Steps For Local Businesses
You don’t need a big marketing team to make this work. We set up the audience, cadence, and tracking with you and keep it running week after week.
Eligibility, Setup, And Lead Time
- Eligibility: Most local businesses can participate. Multi-location groups can scale by market.
- Setup: Share your service area, preferred channels, and an offer that fits your margins.
- Lead time: Typical launch is 1 to 3 weeks from signup to your first mailing and digital flight.
Aligning Inventory, Staffing, And Follow-Up
- Prep inventory or appointment slots for a bump in first-time visits.
- Train staff on the offer and redemption steps so checkouts are smooth.
- Plan a simple follow-up, like a thank-you email or a second-visit incentive.
Small operational tweaks ensure you convert interest into revenue and reviews.
Integrating With CRM And Loyalty
When possible, pull new mover responders into your CRM or POS loyalty. Trigger a welcome series, set reminders for maintenance schedules, or invite them to join a membership. This keeps your brand front and center as the household settles in.
Compliance, Privacy, And Brand-Safe Practices
We treat new mover outreach with care. Respecting privacy and honoring opt-outs protects your brand and keeps results strong over time.
Respecting Opt-Outs And Frequency Caps
- Offer clear opt-outs on digital and email touchpoints.
- Cap frequency to avoid fatigue. Quality beats volume.
- Suppress anyone who asks not to be contacted across all channels.
Neighborhood-Sensitive Messaging
Messages that feel local perform best. Reference a nearby park, a school district, or a community event. Keep the tone welcoming, not pushy. The goal is to be the friendly local expert, which is exactly how Town Hall Guide positions your brand in front of new neighbors.
Conclusion
New movers are choosing their go-to businesses right now. If you want those relationships, you need to show up early, repeat consistently, and make it easy to say yes. That’s what our weekly, multi-channel system is built to do. Town Hall Guide helps local businesses reach new movers every week with timely data, smart targeting, and clear measurement so you can invest with confidence across the lower 48.
Let’s put your brand in front of next week’s arrivals and turn them into loyal customers. Contact Town Hall Guide to map your trade area, pick your channels, and launch a welcome campaign that starts paying off in the first 90 days.
Frequently Asked Questions
What makes new movers a high-intent audience for local businesses?
New movers are actively choosing providers and have no established loyalties. Research used by Town Hall Guide shows they’re 80% more likely to try new businesses, 85% use the first vendor that contacts them, and 93% redeem a welcome offer—making timely outreach highly effective.
How does Town Hall Guide reach new movers every week?
Town Hall Guide refreshes audiences weekly using verified sources like USPS COA data, utility connects, and real estate filings. Your message hits the same households across mail, email, social, and IP display. This multi-channel frequency turns early awareness into first visits and measurable repeat business.
When is the best time to market to new movers?
The first 90 days after a move drive most purchase decisions. Town Hall Guide sequences outreach at week 1 (welcome + primary offer), week 3 (reminder with a small perk), and week 6 (last-chance nudge). Staying visible during this window shapes habits as they form.
Which categories see the biggest lift with new mover marketing?
Businesses chosen immediately after a move perform best: home services (HVAC, plumbing, landscaping), healthcare (dentists, primary care, vision), auto care, dining and retail, and pet/family services. Consistent exposure during the welcome period helps lock in recurring revenue early for these categories.
How is Town Hall Guide different from EDDM or basic geo-targeted ads?
EDDM blankets carrier routes and geo-ads hit broad areas. Town Hall Guide targets verified new movers only, refreshed weekly, and coordinates the same audience across mail, email, social, and IP display with clear attribution. You invest in just-arrived households instead of paying for stale or broad impressions.
What budget and KPIs should I plan for a new movers campaign?
Budget to match monthly mover volume and channel mix; many local brands start small, then scale on results. Track redemptions, CAC, average ticket, repeat visits, and LTV. Town Hall Guide commonly sees 5–20% response, higher gift-card redemptions, and consolidates QR, POS codes, and call tracking for attribution.
