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New movers represent one of the most valuable, and often overlooked, audiences in local marketing. With annual expenditures exceeding $150 billion and a willingness to try new businesses that’s 80% higher than the average consumer, this demographic offers incredible potential for growth. But here’s the catch: if you’re not measuring your new mover marketing efforts…

Every year, roughly 40 million Americans pack up their lives and move to a new home. And here’s what makes that number so compelling for local businesses: each of those movers represents a customer up for grabs. They need a new dentist, a new hair salon, a new go-to pizza place. The businesses that reach…

When you’re running a new mover marketing campaign, the numbers tell the story. But here’s the thing, raw data sitting in a dashboard doesn’t mean much unless you know what to do with it. That’s where response analytics come in, and for Town Hall Guides campaigns specifically, understanding these metrics can mean the difference between…

New movers represent one of the most valuable, and time-sensitive, marketing opportunities for local businesses. Within the first 180 days of relocating, new homeowners spend an average of $9,700 on items for their new home, and they’re 80% more likely to try new businesses during this window. But here’s the catch: 85% of movers will…