The millennial generation is unique, diverse, and often, can be difficult for businesses to understand and market to. Numerous factors, ranging from age, to demographics, location, political and social views, can make the category difficult to pin down and have a catch-all messaging approach. To complicate things, old-school thinking sometimes mislabels millennials as entitled or…

Every year, a new set of studies will tell you that email is the most powerful marketing channel out there. We get it: there’s no better way to reach people 1:1 with timely, relevant messages than in their own inboxes. But the fact is, email is becoming a competitive battleground for your audience’s attention. Marketers…